Privacy Policy

Privacy Policy

Effective date: September 8, 2026
Last updated: September 8, 2026

Atypical Branding Agency LLC ("Atypical Branding," "Atypical," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit https://atypicalbranding.com, contact us, subscribe to our communications, schedule a consultation, purchase or inquire about our services, or otherwise interact with us online or offline (collectively, the "Services").

By using the Services, you acknowledge the practices described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not provide personal information through the Services.

1. Scope

This Privacy Policy applies to personal information handled by Atypical Branding in connection with its website, marketing, inquiries, consultations, proposals, client relationships, and related business activities.

This Privacy Policy does not apply to websites, platforms, or services operated by third parties, including services reached through links on our website. Those third parties maintain their own privacy practices and policies.

When Atypical Branding processes personal information solely on behalf of a client while providing branding, website, automation, artificial-intelligence, marketing, or related services, the client may control that information. In those circumstances, the client's privacy policy and our agreement with that client may govern the processing.

2. Personal Information We Collect

The personal information we collect depends on how you interact with us.

Information you provide directly

We may collect:

• Identity and contact information, such as your name, email address, telephone number, company name, job title, mailing address, and other contact details.

• Business and professional information, such as your company, industry, role, website, business goals, project requirements, preferred services, budget range, timeline, and information about your brand or organization.

• Inquiry and communication information, including messages submitted through our forms, emails, consultation notes, feedback, survey responses, and other communications with us.

• Scheduling information, such as your selected appointment time, time zone, meeting details, and information you provide when booking a call.

• Marketing preferences, including newsletter subscriptions, cookie choices, and requests to receive or stop receiving communications.

• Transaction and billing information, such as billing contact details, invoices, transaction history, and payment status. Payment card and bank information is generally collected and processed directly by our payment or invoicing providers rather than stored by Atypical Branding.

• Client project information, including documents, photographs, copy, brand materials, account details, approvals, feedback, and other information supplied in connection with an engagement.

• Any other information you voluntarily provide.

Please do not submit Social Security numbers, government identification numbers, account passwords, health information, or other highly sensitive information through our general website forms.

Information collected automatically

When you use our website, we and our service providers may automatically collect:

• IP address and approximate location derived from the IP address;

• browser type, operating system, device type, language, and device identifiers;

• referring and exit pages;

• pages viewed, links clicked, time spent, scrolling, navigation patterns, and other interactions;

• date and time of visits;

• cookie identifiers, advertising identifiers, and similar online identifiers;

• information about whether an advertisement or email was viewed or interacted with; and

• diagnostic, security, performance, and error information.

We may collect this information through cookies, pixels, tags, scripts, local storage, server logs, and similar technologies.

Information from other sources

We may receive information from:

• analytics, advertising, and measurement providers;

• social-media and professional-networking platforms;

• scheduling, email, customer-relationship-management, payment, and invoicing providers;

• referrals, business partners, public websites, directories, and publicly available sources; and

• clients or other people who ask us to contact you or include you in a project.

If you provide us with personal information about another person, you represent that you have authority to provide it and to permit us to use it as described in this Privacy Policy.

3. How We Use Personal Information

We may use personal information to:

• operate, maintain, secure, troubleshoot, and improve our website and Services;

• respond to inquiries and communicate with you;

• evaluate potential projects and determine whether our services are a suitable fit;

• schedule consultations, meetings, and project activities;

• prepare proposals, agreements, project plans, and estimates;

• provide branding, website, creative, marketing, automation, artificial-intelligence, and related services;

• manage client relationships, projects, approvals, support, and deliverables;

• process transactions, invoices, and payments;

• send newsletters and other marketing communications, subject to your choices;

• understand website usage, campaign performance, and audience engagement;

• personalize content and measure or improve advertising;

• retarget or advertise to website visitors on other websites and platforms when permitted;

• maintain records, enforce agreements, and protect our legal rights;

• detect, investigate, and prevent fraud, abuse, security incidents, and unlawful activity;

• comply with legal, tax, accounting, regulatory, and contractual obligations; and

• carry out another purpose disclosed when the information is collected or with your consent.

We may create aggregated or deidentified information that cannot reasonably identify you and use that information for lawful business purposes.

4. Cookies, Analytics, and Advertising Technologies

Our website uses cookies and similar technologies. These technologies may be placed by us or by third parties that provide services to us.

Categories of technologies we use

• Strictly necessary technologies support essential website functions, security, network management, form operation, and your privacy choices.

• Analytics and performance technologies help us understand how visitors use the website, identify errors, and improve performance and content. Our analytics tools may include Framer analytics and Google analytics or measurement services.

• Functional technologies remember settings and support features provided by scheduling, email, forms, customer-relationship-management, and other integrations.

• Advertising and retargeting technologies help us measure campaigns, create audiences, limit repeated advertisements, and show potentially relevant advertising on third-party websites or platforms. Depending on what we enable, these providers may include Meta, Google, LinkedIn, TikTok, or similar advertising platforms.

Advertising providers may associate information collected from our website with information from other websites, apps, devices, or accounts. Under some privacy laws, this activity may be considered "selling," "sharing," or processing personal information for targeted or cross-context behavioral advertising, even when no money is exchanged.

Your cookie choices

Where available, you can use our cookie banner or cookie-preference tool to accept, reject, or customize optional cookies. You may also control cookies through your browser settings. Blocking some technologies may affect website functionality.

Your choices may apply only to the browser and device on which they are made. If you clear cookies, use another device, or use another browser, you may need to make your selection again.

Do Not Track and Global Privacy Control

Some browsers offer a "Do Not Track" signal. Because there is not a uniform industry standard for responding to traditional Do Not Track signals, our website may not respond to them.

Where required by applicable law, we treat a recognized opt-out preference signal, such as Global Privacy Control (GPC), as a request to opt out of the sale or sharing of personal information for the browser or device sending the signal. You may also opt out of optional advertising technologies through our cookie-preference tool.

5. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients:

• Website and infrastructure providers, including providers that host, operate, secure, or maintain our website, forms, files, and business systems, such as Framer.

• Analytics and measurement providers, including Google and other providers that help us understand website and campaign performance.

• Communication and marketing providers, including email, newsletter, survey, and customer-communication platforms.

• Scheduling and collaboration providers that support consultations, meetings, project management, file sharing, and client communications.

• Customer-relationship-management providers that help us organize inquiries, clients, projects, and communications.

• Payment, accounting, and invoicing providers that process transactions and maintain financial records.

• Advertising and social-media platforms that provide campaign measurement, audience creation, retargeting, or advertising services.

• Professional advisers and contractors, such as attorneys, accountants, insurers, consultants, and vendors supporting our business.

• Government authorities, courts, and other parties when legally required or when reasonably necessary to protect rights, safety, security, and property; enforce agreements; or investigate suspected unlawful conduct.

• Parties to a business transaction, such as a merger, acquisition, financing, reorganization, bankruptcy, or sale of some or all of our business or assets.

• Other recipients at your direction or with your consent.

We do not sell personal information for money. However, as explained above, our use of advertising and retargeting technologies may be treated as a "sale" or "sharing" under certain state privacy laws.

6. Retention of Personal Information

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide Services, maintain business and client records, comply with legal and accounting requirements, resolve disputes, enforce agreements, and protect our business.

Retention periods vary based on the type of information and the reason it was collected. In determining an appropriate period, we consider:

• the duration of our relationship with you;

• the amount, nature, and sensitivity of the information;

• the purposes for which we process it and whether those purposes can be achieved by other means;

• contractual, tax, accounting, insurance, and legal requirements; and

• the risk of harm from unauthorized use or disclosure.

We may retain aggregated, deidentified, backup, or archival information where permitted by law.

7. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no website, internet transmission, or storage system can be guaranteed to be completely secure. You provide information at your own risk and should use care when deciding what information to send electronically.

8. Your Choices

Marketing emails

You may unsubscribe from marketing emails by using the unsubscribe link in the message or contacting us. We may still send non-marketing communications relating to an inquiry, transaction, project, agreement, or legal obligation.

Cookies and targeted advertising

You may manage optional cookies through our cookie-preference tool. You may also adjust your browser settings or use legally recognized opt-out preference signals. Opting out of targeted advertising does not necessarily stop all advertising; it generally limits advertising based on activity across unrelated websites or services.

Accessing, correcting, or deleting information

You may contact us to request access to, correction of, or deletion of personal information we maintain about you. We will evaluate and respond to requests as required by applicable law. Certain information may be retained where necessary for legal, security, recordkeeping, contractual, or other permitted purposes.

9. U.S. State Privacy Rights

Residents of California and certain other U.S. states may have privacy rights under applicable law. Depending on the state, these rights may include the right to:

• confirm whether we process your personal information;

• request access to or a copy of personal information;

• request correction of inaccurate personal information;

• request deletion of personal information;

• obtain certain information in a portable format;

• opt out of the sale of personal information;

• opt out of sharing or processing for targeted or cross-context behavioral advertising;

• limit certain uses or disclosures of sensitive personal information;

• appeal a decision concerning a privacy request; and

• receive equal service and not be discriminated against for exercising a privacy right.

These rights are subject to exceptions and may apply only when a particular law applies to Atypical Branding or the relevant processing activity.

Submitting a privacy request

To submit a privacy request, email hello@atypicalbranding.com with the subject line Privacy Request. Please describe the right you wish to exercise and provide enough information for us to locate the relevant records.

We may need to verify your identity before completing a request. We will use information provided for verification only to process and document the request. If we cannot verify your identity or authority, we may deny or limit the request as permitted by law.

Where applicable, an authorized agent may submit a request on your behalf. We may request evidence of the agent's authority and may also ask you to verify your identity directly with us.

If applicable law provides a right to appeal our decision, you may submit an appeal by replying to our response or emailing hello@atypicalbranding.com with the subject line Privacy Appeal.

California notice

This subsection supplements the remainder of this Privacy Policy for California residents. It applies only to the extent the California Consumer Privacy Act, as amended (CCPA), applies to Atypical Branding or the relevant processing.

During the preceding 12 months, we may have collected the following categories of personal information:

We collect, use, and disclose these categories for the purposes explained in Sections 3 and 5. We do not knowingly collect sensitive personal information through the general website for purposes of inferring characteristics about individuals.

We do not sell personal information for money. We may disclose identifiers, internet or network activity, approximate location, and inferences to advertising or social-media platforms through cookies and pixels for retargeting, campaign measurement, or cross-context behavioral advertising. Under California law, this activity may constitute "sharing" and, in some circumstances, a "sale." You may opt out through our cookie-preference tool or a recognized opt-out preference signal such as GPC, where applicable.

We do not knowingly sell or share the personal information of individuals under 16 years of age.

California Shine the Light

California Civil Code Section 1798.83 may permit certain California customers to request information about disclosures of personal information to third parties for their own direct-marketing purposes. We do not disclose customer personal information to unaffiliated third parties for their own direct marketing in a manner that would require such a disclosure. Questions may be sent to hello@atypicalbranding.com.

10. Children’s Privacy

Our website and Services are intended for businesses and adults and are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, contact us so we can review and, where appropriate, delete it.

11. Third-Party Websites and Services

Our website may link to or integrate with third-party websites, social networks, scheduling tools, payment platforms, or other services. We do not control those third parties and are not responsible for their privacy or security practices. Review the applicable third party's privacy policy before providing information.

12. Processing in the United States

Atypical Branding is based in the United States and primarily markets and provides services in the United States. If you access our Services from another country, your information may be transferred to and processed in the United States or other countries where our service providers operate. Privacy laws in those locations may differ from those in your jurisdiction.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, services, or legal obligations. When we make changes, we will revise the "Last updated" date at the top. If changes are material, we may provide additional notice through the website, email, or another appropriate method. Your continued use of the Services after an updated policy becomes effective signifies acknowledgment of the revised policy.

14. Contact Us

For privacy questions, requests, or complaints, contact:

Atypical Branding Agency LLC
Attn: Privacy
260 Newport Center Drive
Newport Beach, California 92660
United States
Email: hello@atypicalbranding.com
Website: https://atypicalbranding.com